Ideally, dot-point lists should not be longer than around 7 items. That's because the average person (you and I) can hold between 5-9 items in our short term memory.
If a dot-point list has more than 7 items, then readers:
So what should you do with longer lists? Don't use dot points. Instead, you could:
We protect your privacy.
Just ask Alice!
Tel: +64 21 772 700
Email: alice @ contented.com
© 2016 Contented