Tip: Don't just edit terrible web content—rewrite it

When editing web content, be bold. Speak the truth.

If the truth is that a web page is pointless, incomprehensible or garbage, don't even think about tinkering with it. No amount of timid word-shifting will save it.

Start again. Start with the crucial questions.

• Is this page necessary? (If the answer is No, stop right there.)
• Why does this page exist? What's the point?
• Who's it for?
• What do your real live intended readers need to know? They. Need. To know. (Not what do I want to tell them.)

Chuck out the rubbish and if there really is a good reason for this page, don't just cut and paste. Don't tinker.

Rewrite it.