Web managers often ask us when to start training staff content authors for a new web site.
The simple answer is as soon as possible.
You, as a web manager, may want to wait until your shiny new content management system (CMS) is ready, but history tells us there are many problems with this approach.
The painful consequences of delay
What happens next is predictable: the CMS eventually goes live and there’s no time left to rework the content into good shape. So your old, inaccurate and embarrassing content is migrated to the new web site. The new web site goes live, and everyone is so jaded and relieved that the project is over, that no one has the energy (or budget) to deal with that old, inaccurate and embarrassing content.
The new web site may look pretty, but it fails to deliver on its key objectives of better online service for your customers and better search engine rankings.
There’s no perfect time to deal with your web content. It’s always going to be a work in progress, even if your site has just gone live.
So conduct a content audit, evaluate your menu structure, empower your content owners and authors with our training, and start tackling your content issues—now!
Three scenarios: now, now and now
How advance training helps workflow and PR
As part of your CMS project, you have to engage with business units. Content owners in the business units need to understand the project's goals and their own responsibilities. It’s important to get the relationships and the workflow right to ensure staff support.
Web managers tell us that Contented training brings some unexpected benefits.