Writing tip: Use keywords in tweets

If you use Twitter for business or professional reasons, include keywords in any tweets you want to promote.

An easy way is to pop in one or two keywords with hashtags: these are more likely to be found and retweeted.

For example, say you are about to run a workshop next weekend on bicycle maintenance. 

Bad tweet that will only be noticed by chance:

"Yo Bikiebabes! Get together Saturday to fix those shonky 2-wheelers." (No keywords.)

Good tweet that will be found by more people and is worth retweeting:

"#Bike maintenance workshop at Adelaide Bikiebabes, Sydney St, 9AM Saturday. ow.ly/xxxxxx"