Plain English is, by definition, clear to the intended reader. This clarity has a positive impact on efficiency, productivity and customer relations. Famously, plain English also saves money for the organizations with a plain English culture—often hundreds of thousands of...
Blog: Content writing and content strategy insights
Posts tagged "business communication"
International business English on the Web: put it on your bucket list
You could put Contented online writing courses on your bucket list—but don't wait too long! We teach international business English on the Web: and you need those skills right now. This year we've given presentations at conferences in three countries,...
Vocab alert: "Diploma" has multiple meanings
In Australia, "diploma" has a precise meaning, one that implies a pretty serious study programme. You wouldn't embark on an Aussie diploma lightly. It's not like that all over the world, however. Internationally, a diploma can be anything from a...
Tip: Remember your web content is data
Your web content (and everything else you write for business) is treated as data. Therefore: Write headlines and page titles that describe the document or give its key message. Write a summary of the document straight after the headline. In...
Google warns book authors... in print
Google's advertisements in newspapers around the world, including Niue and the Cook Islands, amuses the New York Times writer Noam Cohen and many others. But the reason for the retro ads is a bit scary. Google, the online giant, had...