Blog: Content writing and content strategy insights

The simple governance strategy that will help web teams succeed

If you've worked on a fairly large web project, the story in this blog post will be all too familiar. It's the terrible tale of why web teams struggle time and time again to get content ready.

Look at your governance structure and you'll find some clues. One person in your company can make a big difference to the web team's content crusade. The answer is surprising to many: the CEO. I'll explain why. And I suggest four simple things your CEO can do to help your web team achieve its goal of going live with great digital content. 

Continue Reading >

January 24, 2014

0 Comments

Content ›


Writing tip: Mobile is your chance to fix web content

Segway tour: the world goes mobile.
The world has already gone mobile. Sooner or later your organisation will redesign its websites and intranets accordingly.
Everyone knows this, and the best way to prepare for the inevitable is to scour all irrelevant, superfluous and outdated content from your websites and restore the remainder to good health.

Continue Reading >

18 years of writing for the web: how hot is that?

Writing on the web: contented.com for writing courses
Since 1995, writing for the web is a phrase that has come full circle: literary writing online. Business writing, writing on the web, writing for the intranet, blogging, web content, SEO writing, content marketing, mobile content, accessible content, digital communication ... what next?

Continue Reading >

November 07, 2013

0 Comments

Content ›


Making videos in the office: quick and dirty tricks

Videos for business, teaching, fun and products. They keep sliding down and off the to-do list, important but not urgent. Finally I made one I'm happy with. I thought I'd share my tricks: could be useful.

Continue Reading >

Information technology is your friend: play nicely, writers

Virtually all information is created and transmitted and stored and shared and searched by means of computers and the internet. That’s obvious, right?

At work, it is commonly assumed that anything digital or electronic is solely the business of those clever people in web management or IT. Accountants and teachers and office managers have no need to bother their pretty little heads about such nerdy matters. Right? Wrong.

Continue Reading >

Business communication in the digital workplace: SAVUS from the 7 SAD MICE

Technology has changed all business communication—forever. Content strategy is crucial. All business writing is content. All content is digital, social, visual and mobile. Your audience expects to interact, contribute and be heard online. And much business content is visible to a critical public and is inevitably perceived as communication from the organisation.

Meet the 7 SAD MICE of the digital workplace. They are facts of life.

  • S is for Social.
  • A is for Audio-visual.
  • D is for Digital.
  • M is for Mobile.
  • I is for International.
  • C is for corporate.
  • E is for Electronic.

Continue Reading >

Blended training solution for staff content authors: one step at a time

We are often asked for a blended training solution for staff content writers. (Which means a majority of staff in government and education.) Well, that’s easy!
 
Our approach is to provide basic training online and enable you to control all other aspects of training.

Continue Reading >

1 2 3 18 Next »