Blog: Content writing and content strategy insights

The simple governance strategy that will help web teams succeed

If you've worked on a fairly large web project, the story in this blog post will be all too familiar. It's the terrible tale of why web teams struggle time and time again to get content ready.

Look at your governance structure and you'll find some clues. One person in your company can make a big difference to the web team's content crusade. The answer is surprising to many: the CEO. I'll explain why. And I suggest four simple things your CEO can do to help your web team achieve its goal of going live with great digital content. 

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Interview with a web content pioneer

I was recently interviewed by Media Shower as part of their Expert Interview program.  I am always interested to see what comes out of my own mouth in an interview.

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How content strategy got hijacked by content marketing

A funny thing happened on the way to establishing content strategy as a legitimate career path and professional role: the phrase got hijacked by content marketers...

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How do content strategists benefit from Contented courses in accessible web content?

Content strategists will be guiding, supporting, supervising and training staff writers. Contented courses are invaluable for this role. Strategists need to be able to see the challenges of web writing from the point of view of staff who produce content for the organisation's web sites and intranets.

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Business communication in the digital workplace: SAVUS from the 7 SAD MICE

Technology has changed all business communication—forever. Content strategy is crucial. All business writing is content. All content is digital, social, visual and mobile. Your audience expects to interact, contribute and be heard online. And much business content is visible to a critical public and is inevitably perceived as communication from the organisation.

Meet the 7 SAD MICE of the digital workplace. They are facts of life.

  • S is for Social.
  • A is for Audio-visual.
  • D is for Digital.
  • M is for Mobile.
  • I is for International.
  • C is for corporate.
  • E is for Electronic.

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New year resolution for small business: 3 wins in 3 months

Pondering new year resolutions for work? James Robertson of Step Two Designs offers an excellent suggestion. It's aimed at intranet teams, but equally applies to any small business. It certainly fits our business, which is all about web-based training and accessibility services.

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Confession: we do provide web technical writing, content strategy and web accessibility services

Today we received a very nice birthday present, one that any six-year-old would be delighted to receive:
Contented appointed to Government syndicated panel of common web services

Now we are six, we have a confession to make.

For years we have been providing many web services such as content strategy, accessibility audits, writing accessible content, and content project management.

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