Blog: Content writing and content strategy insights

Grammar: If I were the only editor in the world

Rachel answers an age-old grammar question about was and were. Old grammar rules stick in our minds like chewing gum in the hair. The rule you remember is no longer a rule (perhaps it never was) but a choice. Rachel tends to use ‘were’ out of habit, but 'was' is now more than acceptable—it’s the norm.

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Writing tip: Editing web content

Editing is always a step-by-step process. And always you start by asking the big questions, such as:

  • Is this web page really necessary?
  • What is this page for? 
  • Who needs it?
  • Is the same information on another page?
  • What do you want people to do after reading this page?
At work when the pressure’s on, what do you do? You apply the 80:20 principle: you skip to a simple Contented system that will fix the majority of problems very fast.

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Dare (conference) by name, dare by nature

I'm packed ... ish. Leaving tomorrow, with the DARE conference 2014 in London my first destination. Don't those bags look neat? It's an illusion. 

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Links on mobile devices: eliminate the fat finger problem

The problem with links on mobile devices is the human finger: it’s much bigger than the cursor we use on a desktop. So make all links obvious and large and not too close to other links.

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Overcome fear of finishing: knock off those side projects one by one

Inspired by Ricky Robinett, I've decided to make Fridays a day for finishing stuff: mainly small side-projects that are almost ready for launch. Great idea: even a failure feels better than something unfinished.

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December 12, 2013

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Grammar tip: 'Your' or 'You're'? Instagram cartoon.

Which word, your or you're?We could (and we often do) explain the difference between 'you're' with an apostrophe and 'your' without an apostrophe. Many, many people trip up on this pair of similar words. If that includes you, each time you waste a few seconds thinking about it. Or looking it up. Or using a grammar check, and wondering whether to trust it.

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Per cent, percent or %?

What to write: per cent, percent, or %? Respected style guides disagree.

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