Blog: Content writing and content strategy insights

The simple governance strategy that will help web teams succeed

If you've worked on a fairly large web project, the story in this blog post will be all too familiar. It's the terrible tale of why web teams struggle time and time again to get content ready.

Look at your governance structure and you'll find some clues. One person in your company can make a big difference to the web team's content crusade. The answer is surprising to many: the CEO. I'll explain why. And I suggest four simple things your CEO can do to help your web team achieve its goal of going live with great digital content. 

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Nine digital content skills that open up many job opportunities

People who know how to write well for digital media — websites, intranets, social media, blogs, e-newsletters — have amazing career opportunities.

Today when you write for work, you need to understand 'digital'. Digital technology is a game-changer for writers and communicators.

People who write for work must know how to:

  1. attract online readers
  2. improve search rankings
  3. use metadata and keywords
  4. follow web standards
  5. use a content management system properly
  6. write for mobile devices
  7. write plain English
  8. write for Google Translate
  9. publish on multiple channels.

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    The careers of five best friends begin to merge in a digital workforce

    When I grew up I had four besties. Together we were just like Blyton’s Famous Five. Sure, we didn’t roam the countryside solving mysteries and capturing villains. Golly gosh no! But we did freely roam our cul-de-sac for hours enjoying jolly adventures — at least until dinner time.

    After university, we all dispersed into very different jobs — one into journalism, one into strategic planning, one into advertising, one into corporate comms, and I moved from solicitor to information designer.

    But in the last five years or so, something funny has happened: all our job descriptions are starting to look the same. Disciplines are merging. My friends and I are doing similar tasks and use the same skillsets.

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    How web accessibility suddenly became sexy and what it means for you

    Accessibility Cinderella has been crowned by Silicon Valley Up to now web accessibility has been the poor little Cinderella of technology, dressed in rags, struggling, cleaning up other people's messes and getting not an ounce of thanks or glory. That just changed.

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    Spot-check your own web content

    We all hope and trust that our content authors are creating findable, usable, valuable content for both web and mobile. But how can we be sure? Here's a quick way to spot-check your own web content without user-testing. 

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    Google boosts ranking of mobile-friendly pages for smartphone searchers

    Search results on mobile phoneSince April 21, Google has expanded its use of mobile-friendliness as a ranking signal. They say, "This change ... will have a significant impact in our search results." Wow. Huge implications for web designers, content managers, content strategists and web writers. 

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    When web accessibility goes down the drain


    WCAG 2.0 and S.508 go down the drainWe work with many government agencies on web accessibility. And sure,
     our whizz-bang accessibility experts can get your web sites to comply with national web standards, whether that's S. 508 or WCAG 2.0 or some other variation. So what's the problem?

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