Last week Rachel had a Significant Birthday, so we're giving you a birthday present. All you have to do is enrol yourself (or a group) in our Diploma in Web Content before midnight, 19 March 2010. With every enrolment before...
Blog: Content writing and content strategy insights
Posts tagged "web content"
Tip: Remember your web content is data
Your web content (and everything else you write for business) is treated as data. Therefore: Write headlines and page titles that describe the document or give its key message. Write a summary of the document straight after the headline. In...
Eyes top left but why?
Eyes top left is an article I wrote in 2007, and a mini tutorial as well. (Some people just can't help themselves.) Sean Laffey responded with some fascinating insights into this hypnotic target for human eyes. Thanks, Sean! Dear Rachel....
The Queen may talk proper online soon
I was amused to read last week that Queen Elizabeth II has commanded (well, contracted, I suppose) Tim Berners Lee to fix her web site. Nothing but the best! http://www.royal.gov.uk is pretty stuffy at present. Take a peek while you...
Rubbish dumps and swimming pools
The value of plain English on local government web sites was highlighted in a couple of ALGIM 08 presentations. During the floods of 2007, the Northland Regional Council web site translated weather forecasts to plain English, numbering them on a...