When editing web content, be bold. Speak the truth.
If the truth is that a web page is pointless, incomprehensible or garbage, don’t even think about tinkering with it. No amount of timid word-shifting will save it.
Start again. Start with the crucial questions.
- Is this page necessary? (If the answer is No, stop right there.)
- Why does this page exist? What’s the point?
- Who’s it for?
- What do your real live intended readers need to know? They. Need. To know. (Not what do I want to tell them.)
Chuck out the rubbish and if there really is a good reason for this page, don’t just cut and paste. Don’t tinker.
Rewrite it.
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