Brilliant headlines on the Web
Headlines are probably the single most important piece of content on any web or intranet page. Good headlines catch the eye, get the message across, improve search results, inspire trust and boost sales. But poor headlines confuse and frustrate your readers.
So if you've only got time to improve one part of your web content, improve the headlines! There's a huge payoff in usability and search results. What you learn in this course will improve all your business writing, not just web content.
What you'll learn from this short online course
- Why headlines on the web are so important. How headlines are recycled, and how a great headline grabs attention and improves search results.
- How to write an excellent page headline—one that works for people and search engines.
- Three classic rules for headlines.
- How to figure what type of content is on each page, and which style of headline will suit best.
- How to polish your headlines.
How Contented courses work
Time and place: Start any time. Study online: your place, your pace.
Duration: 1–2 hours study. You can access the course for 1 month.
Qualification: A PDF Certificate when you pass the test.
Type of course: Short course: included in the Diploma of Web Content.
Complete list of courses
Cost of Contented courses
Course author: Rachel McAlpine
