Twitter for business
Are you puzzled by Twitter, yet realise you should be using it for business, professional, government or community purposes? Are you already on Twitter but want better results? Do you need to microblog on a social intranet?
This course shows you the potential of Twitter, and how to make the most of its strengths. With many examples and practical tips, you'll systematically learn how Twitter can benefit you, the best topics to tweet about, how to compose tweets that people respond to, and how to manage the effect of your Twitter account (or any microblog).
Incidentally, we think you'll enjoy the gorgeous bird theme and occasional melodic bird songs in this course—real tweets from real birds. You'll discover that human and avian tweets have much in common.
What you'll learn from this short online course
- Strategic Twitter decisions: make good decisions about your purpose and methods; understand how microblogging can help your business.
- What to tweet about: topics worth tweeting, and various types of public and private tweets.
- How to write for Twitter: learn to write retweetable tweets, gaining new followers and happy customers. Write tweets that are concise (and brief), courteous, correct and concrete.
- Manage the big picture: monitor and control the range, balance and pace of the messages you send on Twitter.
How Contented courses work
Time and place: Start any time. Study online: your place, your pace.
Duration: About 1 hour's study. You can access the course for 1 month.
Qualification: A PDF Certificate when you pass the test.
Type of course: Short course: included in the Diploma of Web Content.
Complete list of courses
Cost of Contented courses
Course author: Rachel McAlpine
