Diploma in Web Content: Web writing
In professional life everyone needs to learn how to write for the Web. The Diploma in Web Content (Core Skills) teaches you the essential web writing skills in 10 short online courses.
You'll learn to write web and intranet content that's accessible, usable, findable, readable, clear and correct. You get a PDF summary of the Diploma's key points on completion, and you can buy an e-book or real book on web writing to complement your training.
Key areas of learning:
- Know your online audience: they're uncomfortable, stressed, searching, and in a hurry.
- Brilliant headlines on the Web: write headlines that instantly work with people and search engines.
- Powerful summaries for web pages: 5 types of summaries that get the message across.
- Hyperlinks that make perfect sense: what to write instead of Click Here.
- Using images and graphs in web content appropriately, and making them accessible.
- Plain structure: check readability, structure documents and write concisely.
- Plain writing: use clear words and sentences; avoid grammar mistakes.
- Editing in action: a powerful 4-step system, easy to remember and use.
- Strategic blogging: develop a strategy for your business blog and write a great blog.
- Writing for search engines: how writers can improve search results and search engine rankings for web and intranet content.
How our diplomas work
Time and place: Start any time. Study online: your place, your pace.
Duration: About 10-15 hours study, equivalent to a 2-day workshop. You have 3 months to complete the diploma.
Type of course: Professional development diploma comprising 10 online training courses with tests.
Complete list of all Contented courses
Cost of Contented courses: discounts for groups
Course author: Rachel McAlpine
