Diploma in Web Content: Core Skills
In professional life everyone needs to know how to write for the Web. The Diploma in Web Content (Core Skills) teaches you the essential web writing skills in 10 short courses.
You'll learn to write content that's usable, findable, scannable, accessible, readable, and useful. You get a PDF summary of the Diploma's key points on completion, and you can buy an e-book or real book to complement the training.
Holiday offer: Enrol before 23 December 2011, and get 6 extra courses free.
Key areas of learning:
- Know your online audience: they're uncomfortable, stressed, searching, and in a hurry.
- Brilliant headlines on the Web: write headlines that instantly work with people and search engines.
- Powerful summaries for web pages: 5 types of summaries that get the message across.
- Hyperlinks that make perfect sense: what to write instead of Click Here.
- Using images and graphs in web content appropriately, and making them accessible.
- Plain structure: check readability, structure documents and write concisely.
- Plain writing: use clear words and sentences; avoid grammar mistakes.
- Editing in action: a powerful 4-step system, easy to remember and use.
- Strategic blogging: develop a strategy for your business blog and write a great blog.
- Writing for search engines: how writers can improve search results for web and intranet content.
How our diplomas work
Time and place: Start any time. Study online: your place, your pace.
Duration: 3 months to complete 10 short courses and tests.
Qualification: A hard-copy Diploma.
Type of course: Professional development diploma; includes 10 short courses.
Complete list of all Contented courses
Cost of Contented courses: discounts for groups
Course author: Rachel McAlpine
