About CONTENTED: online courses in business writing for the web
Our web-based system of training content writers:
- shows you how to web-proof all business writing
- is self-study, self-timed, self-tested
- can be studied in about 8 hours and consulted for 3 months
Buy the courses now for yourself or someone else
What you'll learn from Contented training
You'll focus on skills that make a massive improvement to web content, skills that are indispensible. You will learn only a few crucial skills, but you will learn them thoroughly. You can study courses in any order.Write for online readers
Write clear, complete, meaningful headlines for web and intranet pages
Write summaries for web and intranet pages
Write usable, readable link-text for web and intranet content
Write plain language, Part 1
Write plain language, Part 2
Make images accessible
Editing in action
Test the quality of your online content
Write for online readers
- Soothe stressed readers
- Satisfy impatient readers
- Reassure skeptical readers
- Write for selective, searching, active readers.
Write clear, complete, meaningful headlines for web and intranet pages
- Why headlines make all the difference
- How long is long enough?
- Write headlines for the reader (not the writer)
- Multi-functional, front-loaded headlines.
Write useful summaries for web and intranet pages
- Five types of page summary that work well
- Three bad ways to start a web or intranet page
- Summaries that double as search results.
Write usable, readable link-text for web and intranet content
- The power of links in web content
- Three rules for writing useful links
- Avoid link-spatter
- No nasty surprises
Write plain language, the basis of all modern business writing, Part 1
- Plain language saves money
- Above all, write and structure content for the reader
- How readable is your writing?
- How to write concisely.
Write plain language, Part 2
- Choose clear, simple, familiar words
- You: a very special word online
- Write short, simple sentences and limit your lists
- Use punchy positive verbs
- Change your own bad grammar habits.
Make images accessible
- How to write ALT-text for images
- Design tips for graphs and charts online
- The two parts of text equivalents for graphs and charts.
Editing in action: web pages before and after editing
- See 10 web pages before and after editing.
- Double usability just by rewriting content in plain language, and editing headlines, summary and link-text.
Test the quality of your online content
- The 7 questions to ask before you start writing
- 10 tests for quality content
- Checklist of objective tests of quality.
