All the essential web writing skills in 10 short online courses.
Learn to write web and intranet content that's accessible, usable, findable, readable, clear and correct. You get a PDF summary of the Diploma's key points about web copywriting. You can buy an e-book on digital content to complement your online training.
Writing for online readers: help readers who are uncomfortable, stressed, searching, and in a hurry.
Writing web headlines: write web headlines that instantly work with people and search engines.
Writing web page summaries: 5 types of web summaries that get the message across.
Writing useful hyperlinks: what to write instead of Click Here.
Using images and graphs online: make visual web content accessible.
Writing plain English, part 1: check readability, structure documents and write concisely.
Writing plain English, part 2: use clear words and sentences; avoid grammar mistakes.
Editing web content: a powerful 4-step system, easy to remember and use. (This web writing course builds on other courses within the Diploma in Web Content and includes many examples of web pages before-and-after editing.)
Starting a successful blog: develop a strategy for your business blog and learn how to write a great blog.
Writing for search engines: how web writers can improve search results and search engine rankings for web and intranet content.
Audience: No knowledge of IT or accessibility required. For web writers, web copywriters, content authors and general staff who write as part of their job. Also for web teams, intranet teams, content owners, content managers, content approvers, content strategists and online marketers.
Qualification: Professional development diploma comprising 10 online writing courses in web writing and digital content.
Time and place: Distance learning courses: Start any time. Study online: your place, your pace.
Duration: About 10-15 hours study, equivalent to a 2-day workshop. You can access the writing courses for 180 days from the time you first log in.
Assessment: 10 online elearning tests.