Course: Writing web page summaries


Overview

Every web page should start with a summary. Learn to write clear, useful web page summaries that impress readers and work in search results. The techniques in this great little course will improve all your business writing, not just web content.

Course contents

  1. Why every web page must with a summary and what happens if you forget.
  2. How to structure a page in chunks, and how this benefits your reader.
  3. Five types of page summary: examples and options.
  4. Three bad ways to start a web page: no start, a slow start and a false start.
  5. The power of summaries in search results, how to write a 16-word summary that draws visitors to your page.

How this course works

Audience: Content authors, web writers, intranet authors, content strategists, journalists, CMS template designers and anyone uploading or publishing online content

Prerequisite: None, apart from a computer and internet access. No IT knowledge required.

Qualification: Short course: PDF Certificate when you pass the test. CPD credit: one hour.

Time and place: Distance learning. Start any time. Study online: your place, your pace.

Duration: About one hour's study. You can access this e-learning course for 60 days from the time you first log in.

Related courses: The Diploma in Web Content and the Diploma in Accessible Content include this e-learning course.

Contented has a 100% money back guarantee for CPD Certificate in Business Writing



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