Course: Using Twitter for business


Discover the potential of Twitter for business, professional, government or community purposes. Are you puzzled by Twitter, yet know you should be using it? Are you already on Twitter but want better results and more followers?

This popular course gives the big picture as well as many practical tips. You'll discover the best topics to tweet about, how to compose tweets that influence people, and how to manage your account on Twitter or an intranet microblog.

Course contents

  1. Strategic Twitter decisions: make good policy decisions about your purpose and methods; understand how microblogging can help your business or organization.
  2. What to tweet about: topics worth tweeting, and various types of public and private tweets.
  3. How to write for Twitter: learn to write retweetable tweets, gaining new followers and happy customers. Write tweets that are concise (and brief), courteous, correct and concrete.
  4. Manage the big picture: monitor and control the range, balance and pace of the messages you send on Twitter. 

How this course works

Audience: Communications professionals, bloggers, marketers, business owners, journalists. 

Qualification: Short course: PDF Certificate when you pass the test. CPD credit: one hour.

Time and place: Distance learning. Start any time. Study online: your place, your pace.

Duration: About one hour's study. You can access this e-learning course for 60 days from the time you first log in.

Related courses: The Certificate in Social Media includes this e-learning course.

Contented has a 100% money back guarantee for CPD Certificate in Business Writing

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