Practical content strategies and content planning
Working with you to make your digital content project a success is our passion and speciality. Every significant web project needs a content strategy and content plan for how to deliver the right content to the right people.
Our content strategy services include:
Devising multi-channel content strategies (web, social, print)
Aligning content strategies with business directions and audience goals
Working with you to bring effective governance on content projects
Using qualitative and quantitative research to support content decisions and activities
Auditing content, content discovery, and defining content requirements
Producing content plans for projects and BAU work
Mobilising teams to deliver on a content strategy and plan
Empowering content teams to work effectively with subject experts
Guiding content teams to deliver and to maintain good content management practices
Benchmarking and tracking analytics and search results
Preparing content standards and metadata models
Integrating web content activities with other digital channels
Mentoring content managers and training writers.
We also provide plain English writing, editing and proofreading services.
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