Course: Writing web headlines


Headlines are the single most important piece of content on any web or intranet page. Good web headlines catch the eye, get the message across, improve search results, inspire trust and boost sales. But poor headlines or headings confuse and frustrate your readers.

So if you've only got time to improve one part of your web content, improve the page headlines! There's a huge payoff in usability, accessibility and search results. What you learn in this web writing course will improve all your business writing, not just web content.

Course contents

  1. Why headlines on the Web are so important. How headlines are recycled, and how a great headline grabs attention and improves search results.
  2. How to write an excellent page headline — one that works for people and search engines.
  3. Three classic rules for headlines.
  4. How to figure what type of content is on each page, and which style of headline will suit best.
  5. How to polish your headlines.

How this course works

Audience: Web writers, content strategists, journalists, communication professionals, online marketers, CMS template designers and anyone uploading or publishing online content.

Prerequisite: None, apart from a computer and internet access. No IT knowledge required.

Qualification: Short course: PDF Certificate when you pass the test. CPD credit: one hour.

Time and place: Distance learning. Start any time. Study online: your place, your pace.

Duration: About one hour's study. You can access this e-learning course for 60 days from the time you first log in.

Related courses: The Diploma in Web Content and the Diploma in Accessible Content include this e-learning course.

Contented has a 100% money back guarantee for CPD Certificate in Business Writing

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