Practical content strategies and content planning
Working with you to make your digital content project a success is our passion and speciality. Every significant web project needs a content strategy and content plan for how to deliver the right content to the right people.
Our content strategy services include:
- Devising multi-channel content strategies (web, social, print)
- Aligning content strategies with business directions and audience goals
- Working with you to bring effective governance on content projects
- Using qualitative and quantitative research to support content decisions and activities
- Auditing content, content discovery, and defining content requirements
- Producing content plans for projects and BAU work
- Mobilising teams to deliver on a content strategy and plan
- Empowering content teams to work effectively with subject experts
- Guiding content teams to deliver and to maintain good content management practices
- Benchmarking and tracking analytics and search results
- Preparing content standards and metadata models
- Integrating web content activities with other digital channels
- Mentoring content managers and training writers.
We also provide plain English writing, editing and proofreading services.