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Last week I went to a marketing seminar. The session was led by really enthusiastic sales and marketing experts with high impact careers. But rather than feel really boosted by the hyped-up energy in the room, I came away thinking that we are always fed the same vision of success – the vision that we should all aspire to building a global empire — a mega-brand, being self-made multi-millionaires and being at the top of our chosen game — no matter the personal cost to our health and our relationships. 'More is better' grips our psyche. Don’t get me wrong, I am not anti-capitalism. I just think we need to broaden our definition of success. A broader definition that allows us...
If you've worked on a fairly large web project, the story in this blog post will be all too familiar. It's the terrible tale of why web teams struggle time and time again to get content ready.
Look at your governance structure and you'll find some clues. One person in your company can make a big difference to the web team's content crusade. The answer is surprising to many: the CEO. I'll explain why. And I suggest four simple things your CEO can do to help your web team achieve its goal of going live with great digital content.