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When I grew up I had four best friends. After university, we all dispersed into very different jobs — one into journalism, one into strategic planning, one into advertising, one into corporate comms, and I moved from solicitor to information designer. In the last five years or so, something funny has happened: all our job descriptions are starting to look the same. Disciplines in the digital workforce are merging. My friends and I are doing similar tasks and use the same skillsets.
At UXNZ, Lou Rosenfeld spoke about user testing his books Last month, I had the pleasure of attending the UX New Zealand 2015 Conference in Wellington. It was great to be in a room of like-minded people, who place real customers at the centre of their thinking and approach to work. At the Conference, it was clear that UX professionals are disproportionately happy in their work. One of the Conference highlights for me was the opening speech by legend US information architect and publisher, Lou Rosenfeld. He talked about how he came up with the design and layout for the books his company publishes. Quite simply, he took his books out and tested them with real people. He wanted to learn...