Blog: Content writing and content strategy insights

WCAG accessibility skills: a content hero's journey worth taking

WCAG accessibility skills: a content hero's journey worth taking

Who needs accessible content and why is it important?

Accessible content is content that is accessible to anyone, regardless of their abilities. 

Many people with disabilities have to use special computers, browsers, software, hardware and techniques to access and use digital content. If you produce web pages, social media content, docs, PDFs, audio, or video for citizens, your content must work for all these scenarios.

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Writing tip: Me or I? Expand the sentence

Writing tip: Me or I? Expand the sentence

People-pairs in a sentence are a grammar trap when one of the people is yourself. Then you might stumble over choosing I or me, we or us. The I/Me trap is one of the most common grammar mistakes in English. 

  • Should you write Christopher Robin and I?
  • Or Christopher Robin and me?

The answer depends on the sentence. 

In this blog, I explain why this grammatical point trips so many people up, and I provide an easy trick for using the right word.

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How writers can help create a fairer, more inclusive society

How writers can help create a fairer, more inclusive society

Imagine someone in a wheelchair not being able to go to the local public library, because there were no access ramps at the entrance. You would be outraged, right? In a modern, inclusive society, we have come to expect entrance ramps (or a viable alternative) enabling access to public buildings. Now we must expect the same when it comes to public information. Creating accessible content is the digital equivalent of adding ramps, disability toilets and good signage to physical buildings to improve access for all.

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Can laws adapt to provide adequate protections from harmful content on the internet?

Can laws adapt to provide adequate protections from harmful content on the internet?

Local and international laws and processes are struggling to address the ubiquitous influence of technology and the realities of the online world we live in.

While small changes to protect vulnerable groups are taking place within countries, the problem is global and it's getting bigger and more complex.

What we can learn from the Christchurch Call is meaningful change would require true collaboration and partnership between states and private sector.

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How to write answers or instruction steps for Google’s Featured Snippets

How to write answers or instruction steps for Google’s Featured Snippets

When people are searching online, they want short, concise, crystal clear content.

Screens and attention spans have got smaller and so must your digital content.

Searchers on a mission want answers and fast. Nothing else will do!

Google knows this and rewards content editors who know this too.

As a digital content writer, your job is to find out your audience’s burning questions. And answer them!

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