Gain all the essential web content writing skills in 10 hours. Learn to write digital content that's usable, findable, readable, accessible, clear and correct.
This is our most popular business communication course, designed for busy professionals who need digital content writing skills at work — web writers, technical writers, content marketers, content managers, content strategists, and copywriters.
You will learn
- practical skills in web content writing and web copywriting
- how to attract online readers
- modern plain English writing techniques
- why writing for digital media differs from print media
- the mechanics of digital content and how search engines work
- how to write for mobile devices
- confidence to apply these skills to your work.
- Written by content specialist and expert trainer
- Recognised CPD qualification to add to your professional credentials
- Accredited by the CPD Standards Office, UK
- Equivalent to a 2-day content writing workshop
- Takeaway textbook and course materials
- 100% money-back guarantee
Course curriculum: 10 online courses
Writing for online readers: understand how to communicate with readers who are uncomfortable, stressed, searching, and in a hurry.
Writing web headlines: write web headlines that instantly work with people and search engines.
Writing web page summaries: master 5 types of web summaries that get the message across.
Writing useful hyperlinks: create links that people can instantly find, understand and use; learn what to write instead of Click Here.
Using images and graphs online: make visual content accessible.
Writing plain English 1: learn how to check the readability of your content, structure documents for clarity, and write concisely.
Writing plain English 2: learn how to use clear words and sentences; avoid grammar mistakes.
Editing web content: master a powerful 4-step content editing system, easy to remember and use.
Writing mobile content: understand how to write digital content that works on mobile phones.
Writing for search engines: discover how content writers can improve search results and search engine rankings for web and intranet content.
Audience: You need these skills for jobs in business communication, web content writing, online publishing, content marketing, public relations, technical writing, content management, and digital communication.
Prerequisites: None, apart from computer and internet access. No knowledge of IT or accessibility required.
Qualification: Professional development qualification, independently accredited by the CPD Standards Office UK: 10 credits for your CPD record.
Time and place: Distance learning courses. Start any time within 12 months. Study online at your own pace.
Duration: You can access the online courses for 180 days from the time you first log in. Equivalent to 2-day professional workshop.
Assessment: 10 online tests.
Author: Rachel McAlpine, a respected content specialist, is the author of both the online writing courses and the textbook. Rachel has taught content writing and business writing skills in Australia, Japan, China, New Zealand and Singapore.
About the content writing textbook
Write Me a Web Page, Elsie! by Rachel McAlpine has been a popular university text around the world since 2008 (previously entitled Web Word Wizardry, 1999). This textbook covers everything web content writers and web copywriters need to know, from structure and language to academic content and social media content marketing. Comprehensive and thorough — and a very entertaining read.