Don't put the Web in a glasshouse

Mark Ottaway, Managing Director, Nielsen//NetRatings, New Zealand, hammered this point during his presentation on Internet metrics and trends at the TUANZ Business Internet Conference (21 November 2006).

In fact he said it three times. I wonder why? Could it be something people cannot and will not hear?

'Don't put the Web in a glasshouse. The Web is not special. It's not new: it has been around since 1989. Don't hand web sites over to the IT department and wash your hands of them. Web sites are an important, integral, normal part of business.'

That's what we have been saying about web content for quite some time...

'Don't put web content in a glasshouse.'

Business writing is web writing. Business writing is web writing. Did you hear that? I'd better say it again. Business writing is web writing. Your business depends on your ability to communicate online.


Rachel McAlpine
Rachel McAlpine


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