Spamming your own staff

Jane McConnell comments (March 06, 2008) on a deeply embarrassing feature of corporate communications. Lately she has been hearing about a rise in unwanted internal emails. Anecdotal, but JMC is an astute trend-spotter. She says:

'a few months ago, it was an IT person who told me that the number of "deleted without being read emails" from corporate communications to employees was in the high 80-90%. A figure like this should make people stop and think about what their "all" email policies are.'

 


Rachel McAlpine
Rachel McAlpine

Author



4 Comments

Jane
Jane

March 10, 2008

Thanks for picking up on this, Rachel. I think corp comm directors and both their internal and external teams should think about developing a strategy to better understand and meet their users’ needs. This would start with realising that 9 times out of 10, local news is more relevant that global or common news. It’s the 1 out of 10 they need to get right.

rachel
rachel

March 10, 2008

True. Just because you can tell the whole staff, doesn’t mean you should.

Jane
Jane

March 10, 2008

The trick is how to find out “who” you should tell!

Effective internal communication benchmarks? - Intranet & Digital Workplace Strategies - NetJMC
Effective internal communication benchmarks? - Intranet & Digital Workplace Strategies - NetJMC

January 02, 2012

[…] McAlpine picked up on it and I put a comment on her blog “Content that makes people happy” saying that 90% of the time people want local news. That’s what they find relevant. […]

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