You is a powerful way to communicate clearly. When a sentence starts with you, that sentence will most probably be easy to understand.
Better still, you sentences are easy to write. It’s hard to get into a tangle using the magic word, you.
The you habit helps writers to think clearly and communicate clearly.
Avoiding the word you is usually just an old (bad) habit. It's nearly always appropriate to address the reader directly in business writing and web content.
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