Blog: Content writing and content strategy insights

Posts tagged "web content"

Design web sites for 34+ million migraine sufferers

Your website design could be triggering migraine attacks.

Is this a trivial issue? Should you care?

There's heaps of information about designing accessible web sites for people with disabilities, because for government agencies in many countries, this is mandatory.

WCAG 2.0 sets guidelines that prevent web sites from starting an epilectic seizure.

But I haven't seen anything in WCAG 2.0 about migraine sufferers, so I'm speaking up on their behalf.

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"Write" (no) "Me" (no) "a Web Page" (no): all business writing is content

Business writing has changed into something unrecognisable: content. The ironic book title Write me a web page, Elsie! reflects a 20th century viewpoint and a world that has gone forever.

The manager who says, Write me a web page, Elsie! has no concept of the nature of the internet. As content strategy, Write me a web page is disastrous. It generates ROT, it undermines information architecture, it ignores accessibility, it stomps on customer service.

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