The McKinsey Quarterly has an interview with Chip Heath, a professor at the Stanford Graduate School of Business, who explains how executives can make their ideas "stick" with multifaceted audiences. Chip Heath's research suggests that sticky ideas share six basic...
Blog: Content writing and content strategy insights
Posts tagged "Writing"
Webstock: Look Ma, no quills!
Oops, due to foreseen circumstances I missed the deadline for sending the [tag]Webstock[/tag] team the synopsis of my presentation. Maybe I'll be consigned to a footnote. Anyway, here it is. Look Ma, no quills! Rachel will talk about the phenomenal...
And the winner is...
Amy Hoy: an interface designer and developer from Maryland! Slash7.com is her site. Amy wins free access to the Contented online courses. Even experienced technical writers and web managers get excited about what they learn on these courses, and so...
The chain of pieties continues
So, women's magazines in 1903 and 1962 were loaded with sugary pieties. How about now? I bought copies of the Woman's Day and Woman's Weekly to check it out. Superficially they are a far cry from the home-body preaching of...
Tina the tech writer
Today's Dilbert cartoon strip slits the left ventrical. Tina the tech writer responds to the boss's request to write more and never mind the quality. Made my day.