Blog: Content writing and content strategy insights

Grammar: If I were the only editor in the world

Rachel answers an age-old grammar question about was and were. Old grammar rules stick in our minds like chewing gum in the hair. The rule you remember is no longer a rule (perhaps it never was) but a choice. Rachel tends to use ‘were’ out of habit, but 'was' is now more than acceptable—it’s the norm.

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With regards to a grammar question

Man says "With regards to", thinks "What will I say?" Hello, can you help me with a grammar question? What is the difference between: With regards to beauty, attitude is more important than appearance and  A beautiful attitude is more important than a beautiful appearance.

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July 28, 2014

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Writing tip: principle or principal?

This pair of words has been stumping people forever, and no wonder— they have rather similar meanings, and one of them (principal) has three meanings.

 

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Stuck on grammar? Dismantle the old sentence, create a new one

Grammar quandary. Dear Rachel, What is the right word to follow the verb ensure, e.g. he ensures the quality of his products... — what comes next: by using? through using? or simply using? 

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December 12, 2013

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Grammar tip: 'Your' or 'You're'? Instagram cartoon.

Which word, your or you're?We could (and we often do) explain the difference between 'you're' with an apostrophe and 'your' without an apostrophe. Many, many people trip up on this pair of similar words. If that includes you, each time you waste a few seconds thinking about it. Or looking it up. Or using a grammar check, and wondering whether to trust it.

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Per cent, percent or %?

What to write: per cent, percent, or %? Respected style guides disagree.

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Writing tip: Type one space after a full stop

After the full stop at the end of a sentence, type one space. Not two.

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