Your web content (and everything else you write for business) is treated as data. Therefore:
Virtually every time you write a business or professional document, it exists in electronic form. That electronic document is electronically labelled and stored in various electronic ways—not in a metal filing cabinet. And it will be treated as data, so that other people can find the document when they search.
The internet is hyperspace, with multiple dimensions, and that's where your document lives.
That data can be used and found in 1,000 places simultaneously (not just on the original piece of paper). For example, it could pop up in Google search results, on other web sites, in spreadsheets and PDFs, in Google Docs, online newspapers, on FaceBook and Twitter.
Writers, these fundamental facts about modern communication mean we need to write in a particular way. Picture your words in hyperspace—or at least in a different context: they should still make sense.