Diploma in Accessible Content coming in March 2012

by Rachel McAlpine on 22 February 2012 · 0 comments

WCAG 2.0 stamp of approval: Beast BlogWe’re almost ready!

What every organization needs, if they’re producing official information, is content that complies with WCAG 2.0. Even when a web site is brilliantly accessible behind the scenes, it can fail if the content fails.

WCAG 2.0 compliance is for many organizations a huge and pressing problem. When governments commit to complying with the current accessibility guidelines, every publicly funded organization is also committed.

At Contented, we are here to help! Almost cooked now is a training programme of 10 short courses, all relating to creating accessible content.

Do you want to know the moment this Diploma is ready for you? (Not long now!)

Outline: Diploma in Accessible Content

Programme: Professional development diploma; includes 10 short courses.
Study time required: For a Diploma, each learner has 3 months to complete 10 short courses and tests. Each course takes about an hour.
Course structure: A typical course includes at least 5 exercises, many working examples and an online test.
Group licence: Each group must start and complete the Diploma within 12 months. Managers can track progress online and access performance reports.

Courses in the Diploma in Accessible Content
1. Know your online audience: they’re uncomfortable, stressed, searching, and in a hurry.
2. Brilliant headlines on the Web: write headlines that instantly work with people and search engines.
3. Powerful summaries for web pages: 5 types of summaries that get the message across.
4. Hyperlinks that make perfect sense: what to write instead of Click Here.
5. Using images and graphs in web content appropriately, and making them accessible.
6. Plain structure: check readability, structure documents and write concisely.
7. Plain writing: use clear words and sentences; avoid grammar mistakes.
8. Formatting web content with editing tools: avoid errors that affect search results, readability and accessibility.
9. WCAG 2.0 overview: what content authors need to know and do in order to comply with WCAG 2.0. Summary of principles and guidelines.
10. Accessible DOCs and PDFs: how content authors can create accessible DOCs, convert them to accessible PDFs, and manage legacy PDFs.

Another way to train staff writers: Enterprise Subscription to Contented

You may notice the Diploma in Accessible Content overlaps with the Diploma in Web Content. That’s inevitable, because the basics of good web writing all contribute to accessible content. For best value, consider an all-inclusive enterprise subscription to all Contented courses. WCAG 2.0-compliant content is then a valuable part of a general drive to improve the quality of information in your entire organization.

Subscription numbers: You decide how many staff the subscription will cover. (Savings increase with scale.)
Subscription period: Your organization subscribes for a minimum period of one year.
Programme (18 courses): Enrolled staff can do any or all of the Contented courses during the 12 months of the subscription. That includes 10 courses in the Diploma in Accessible Content plus eight others listed below. Staff can also access new courses as they are added.
11. Editing web content: a simple, systematic and powerful system for editing content.
12. Strategic blogging: great tips on blogging with purpose and impact.
13. Writing for search engines: what content authors can do to make content findable.
14. Keywords everywhere: How to choose and use keywords in web content and elsewhere.
15. Painless grammar: key grammar guidelines and simple ways to avoid common mistakes.
16. Modern punctuation: general principles and international guidelines for correct punctuation.
17. Write the right report: plan, research, write and edit reports, alone or collaboratively.
18. Twitter for business: strategic micro-blogging, on Twitter or on the intranet.

Contact us for more information and a quote!

Image of WCAG 2.0 stamp of approval (c) Mike Cherim

{ 0 comments }

The value of good business coaching: extreme

by Rachel McAlpine on 10 February 2012 · 1 comment

Red Hot Business Coach Karl Baker with a customer. Good business coaching pushed our business ahead when we needed it.

Business coach Karl Baker made us aware of many things outside the ken of a typical start-up owner. He did this by being 100% on our side, and yet objective. He acted as cheerleader and held us to account. He asked many open-ended questions, gave us homework, had practical business advice on the tip of the tongue, and finally passed us on to a business mentor. He is not our coach right now but remains a trusted friend. We often ask each other, What would Karl say?

  • Sales techniques (Ask people about their business. See if you can solve a problem for them. Ask if you may contact them again in a few weeks.)
  • Customer service (Ask how things are going. Help people. Respond promptly.)
  • Business goals (3 months sales goal? Where do we want the business in 6 months? 5 years?)
  • Awareness (How do you feel about the business? How are you getting on together? What needs celebrating? What needs changing? What needs appreciating?)
  • Self-care (How are you? No, really?)

Last night Red Hot Business Coaching held a New Year’s party. Partner Mark gave a little speech which sums up the company’s style. He said a client rang at 3.30 p.m. to say he was almost living the dream. Why? He didn’t mention that his company’s turnover had doubled in the last year. He said he had just got back from the pool, and had recently bought his son a puppy. Nice!

(The very silly photos were taken at a photo booth at the party. That’s Karl.

{ 1 comment }

Active verbs: Occupy and Don’t Swear

31 January 2012

Today’s the day the Occupy Wellington people have been removed by police from their camping site in Civic Square. I’m not about to pontificate on the wrongs and rights, the origins and developments of the Occupy movement—although I have an unfortunate fondness for pontificating, and I believe, a certain talent. I’ve been musing on activeness [...]

Read the full article →

Fine-tuning link-text: if the headline ain’t broke, don’t fix it

25 January 2012

Hi Rachel We have a couple of questions about link-text. If it’s not too much trouble, we’d like your opinion. We can’t find the answers anywhere. Question 1:  When you are linking to another page on the same website, should the link text be exactly the same as the page title that you are linking [...]

Read the full article →

Writing tip: Watch the wicked ‘which’

17 January 2012

A sentence containing the word which can have correct grammar and yet still be hopelessly unclear. Run a safety check every time you use which in mid-sentence, referring to something earlier in the sentence. You may know what you mean, but does your reader? The following sentence is an example: The janitor revised the nursing [...]

Read the full article →

Writing tip: Which or that? in relative clauses

6 January 2012

Which and that mean different things in relative clauses. Here’s a safe way to differentiate between them. (I’m telling you the U.S. grammar rule: easy to remember, easy to use.) Use that when you want to say, ‘I mean the one that…’ EXAMPLE: I missed the bus that was late. THIS MEANS: I missed the [...]

Read the full article →

Golden opportunity 2012: long live the cliché!

4 January 2012

Golden opportunity is a cliché, but the phrase is now speaking to me from my office whiteboard, alongside the reassuring Don’t Peak Too Soon. My 2012 tag golden opportunity is certainly overworked: page #1 of Google results showed web sites on World of Warcraft, an investment fund, a recruitment and training company, community development videos, [...]

Read the full article →

Christchurch at Christmas: not fair!

23 December 2011

Just as we prepared to pen a little Christmas message to you, along comes the news of yet another whopper earthquake in Christchurch. We are so sad for all the brave people who have toughed it out for the last 15 months and were looking forward to some well-earned rest and relaxation. All our own [...]

Read the full article →

Christmas book bonanza: New Zealand still makes them!

16 December 2011

Christmas book time again! Here are the New Zealand books I am giving to lucky friends and family members. Sure, by now we’re all reading ebooks on our phones, iPads or book readers. But the paper book is far from dead, and still makes a fantastic gift. How to Play a Video Game by Pippin [...]

Read the full article →