Blog: Content writing and content strategy insights

Posts tagged "Training"

Business writing courses: how can you trust them?

Jun 04, 2013

Posted by: Rachel McAlpine

Filed under: accessible content,  business communication,  business writing,  training

I'm horrified at the antiquated business writing guides and manuals that are still being used today. How could students possibly take seriously an online text that looks like that? Yet Google delivered this Brief Guide to Business Writing as result #7 when I searched for a business writing guide. I wish that I could say this is unusual. But buried on many a university's web sites are such documents, presumably still in use

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Accessibility: clear up the ROT and FILTH on your web site

May 06, 2013

Posted by: Rachel McAlpine

Filed under: accessibility,  accessible content,  training

Accessibility means making access possible and easy for everyone, including people with any sort of disability. (That'll be you, one of these days.)

And whether we're talking about physical space, appliances, or information, providing access means clearing the way. Getting rid of obstacles, and cleaning up the ROT and FILTH.

ROT is redundant, outdated and trivial content: that's mainly ancient rubbish—information that needs to be chopped out.

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Business communication in the digital workplace: SAVUS from the 7 SAD MICE

Apr 26, 2013

Posted by: Rachel McAlpine

Filed under: accessible content,  content,  content strategy,  training

Technology has changed all business communication—forever. Content strategy is crucial. All business writing is content. All content is digital, social, visual and mobile. Your audience expects to interact, contribute and be heard online. And much business content is visible to a critical public and is inevitably perceived as communication from the organisation.

Meet the 7 SAD MICE of the digital workplace. They are facts of life.

  • S is for Social.
  • A is for Audio-visual.
  • D is for Digital.
  • M is for Mobile.
  • I is for International.
  • C is for corporate.
  • E is for Electronic.

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Customized online training courses in web writing, business writing or accessible content

Jan 29, 2013

Posted by: Rachel McAlpine

Filed under: training,  writing

“We require branded, tailored, customized courses in web writing (or business writing) (or accessible content). We want to host the courses ourselves and own the IP.”

Almost every week we get this kind of request from managers in organisations small, large, or very large.

Nearly always, we reply, “Sure. We could do that. But are you quite, quite certain your training needs to be customized? Try Contented first. And do the arithmetic.”

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