JMC shows visually 6 models of intranets and portals, ordered in a way that she sees them evolve - often but not always. She uses the word 'evolution' as a metaphor, not suggesting the progress from models 1-6 is sequential...
Blog: Content writing and content strategy insights
Posts tagged "web content"
Longer headlines are better headlines
To improve your first shot at writing a page headline, add a few more words. Preferably keywords. Forget advice to write headlines as short as possible. That guideline tempts writers to produce teeny tiny headlines that just don't work. Intranet...
Wonders of free content
Recently a geophysicist friend forwarded a link to a news item that he knew would interest me, because it advances knowledge about the origins of the mysterious, selective and maddening hum of the earth. 'Now, [Spahr Webb of Columbia University]...
Wiki your web and intranet guidelines
Nick Besseling outlines a process for developing web and intranet guidelines using a wiki. Obvious benefits are avoiding the 'style nazi' label, and getting staff involved and committed to standards—everywhere an issue, notoriously so in universities. Wikis were born for...
E-government horses for courses
E-government as a word has been around since about 1996, but there's no universal agreement about what it means. That's not surprising, because concepts of e-government vary considerably according to each country’s political system and internet coverage, and they are...