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Blog: Content writing and content strategy insights

Start your H1 Project: a powerful 'micro' strategy for digital content teams

July 31, 2018

Producing a big website is like running a marathon, culminating in a frantic sprint over the finish line. After the mad dash of go-live, it is easy to forget that the real race begins — that is, the race to top search rankings and win customer engagement. 

Our latest blog offers a super-charged micro strategy to content teams looking for direction and impact after go-live.

Look out for the free spreadsheet to help you get your H1 Project up and running.

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A clever way for writers to design menu structures and landing pages, much like Gov.uk

March 13, 2018

This blog:

  • discusses the important role of writers in menu design
  • reveals a common usability problem with landing pages
  • proposes a clever way to design user-friendly menu structures and landing pages
  • shows you how to replicate the Gov.uk menu for your government website or corporate website.

Continue Reading >