QWICKIT is based on this premise: you can double the usability of web content by teaching writers just four things. This week my students have demonstrated that this super-streamlined approach worksâ€”brilliantly.
My online students have just one week's study to get the message. For the paper Professional Writing and Editing, they have to write a feature article, a proposal and three pages of web content as well as copy-editing another student's work. That means they get only one lecture on writing web content.
Naturally I focus on the big four: writing correct headlines, summaries, links, and plain language. To check their work, students can use a few quick tests for quality web contentâ€”for example, the 3-second test and the ID test. (The tests are also part of QWICKIT.)
Here's my meticulous statistical analysis of the resultsâ€”well, OK, my overwhelming impression. Bingo! The vast majority of my students' web content is vastly superior to the vast majority of content I have seen on any intranet.
I'm not saying they all scored an A+. But hey, using the same standards, I would grade most of the genuine intranet content I have seen as D or E, no joke. Few students had written online content before, yet nobody failed, and mostlyâ€”they got it! They did it! They wrote usable content!