Gain essential web content and AI writing skills in 10-15 hours

Learn to write clear, plain language that's usable, findable, readable, and accessible — plus how to use AI tools to draft, review and edit business and government content with confidence.

This is our most popular content writing course, designed for busy professionals who need digital content and AI writing skills at work — government content writers, policy writers, public information officers, web content writers, technical writers, content managers, content strategists, accessibility champions and copywriters across Australia, Canada, New Zealand, the UK and the US.

What you'll learn: plain language, accessibility and AI content skills

How to write for real people: Learn how to write people-first, scannable web content for your audience in their words, answering their specific questions so they can act fast.

How to meet plain language requirements: Learn how to write plain language that meets the government content rules for your market — Australia, Canada, New Zealand, the UK and the US.

How to write for AI and machine-readable content: Create clear web content that keeps its integrity when AI tools (Copilot, ChatGPT, Gemini, Claude, Perplexity) lift, blend, summarise and translate it.

How to structure content: Learn how to structure your topics, write modular content that works on different devices and channels, use proper content syntax, metadata, and CMS templates accurately.

How to judge quality content: Know what quality content looks like, so you can write more effective AI prompts and review AI drafts with confidence — catching tone drift and errors before you publish.

How to apply search techniques: Navigate the change from ranking on page one of search results (conventional SEO techniques) to being cited as the trusted authority in zero-click search (AEO, GEO).

How to earn trust online: Learn techniques for creating content that earns trust and follows Google's people-first content and E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) guidelines.

How to improve other business content: Learn how to improve the usability, accessibility, and findability of intranet content, social content, video and audio content, business documents and files on your network.

How web content delivers omni-channel customer service: Learn how web content enables customer self-service and reduces the cost of other forms of customer service such as call centre support, live chat support, chatbot service, etc.

How to work with other content teams: Learn the importance of unifying your approach to digital content development across your web, accessibility, communications, marketing and social media teams, and other partner organisations, instead of working in silos.

Who is this content writing course for?

The Diploma in Web Content Writing is designed for busy professionals who need reliable digital content and AI skills at work:

• Government & Policy: Government content writers, policy analysts, public information officers, public sector staff
• Content Teams: Content managers, content designers, content strategists, online publishers
• Marketing Teams: Communications professionals and social media marketers
• eLearning professionals: Instructional designers, eLearning developers, school teachers and educators delivering online materials and classes
• Specialists: Technical writers, system documentation writers, business writers, plain language copywriters, SEO-AEO writers, W3C accessibility champions, call centre knowledge-base writers
• Compliance and legal teams: Government teams bound by accessibility and plain language law — like the US Plain Writing Act and Section 508, or equivalent rules in Australia, Canada, New Zealand and the UK
• Academics: University researchers and academics.

Why choose Contented's Diploma in Web Content Writing?

15,000+ learners in 52 countries, with 20 years training public sector and business writers — a specialist credential, not a generic course

Written by digital content experts with 20-year track record consulting to federal government and local government clients

Repeat clients for decades across government communications and web teams in the US, Australia, Canada and New Zealand — pre-requisite content and AI training in some government agencies before staff can touch digital content

Tailored for government and local government: Covers plain language and accessibility together, with before-and-after examples from Australia, Canada, New Zealand, the UK and the US

Widely useful: Written to work for novices and intermediate writers alike

Recently updated to include AEO and GEO skills: Learn how content writers can impact AI search visibility and Generative Engine Optimisation

Recognised certification that graduates say opens doors in the job market

Curriculum for the Diploma in Web Content Writing

How do you find out what your audience actually wants?

1. Writing for online audiences: How to gather and use audience insights to design content that helps people get quick answers and complete tasks.

How do you write headlines that work for people and AI?

2. Writing web headlines: How to construct powerful headlines that work instantly for people, search engines and AI search tools.

How do you write summaries that work for people and AI?

3. Writing web page summaries: Master 5 types of web summary that get your message across, and give AI well-crafted, answer-first summaries it can cite.

How do you write links that are accessible, findable and trusted?

4. Writing useful hyperlinks: How to replace vague phrases like click here with descriptive link text that improves accessibility, boosts search visibility, and earns trust.

How do you meet accessibility rules and improve search visibility for multimedia?

5. Accessible images, graphs, video and audio: How to write or use AI tools to create alt text, captions and transcripts that meet WCAG Level AA, and improve search visibility for images, video and audio.

How do you check readability and meet plain language rules in Australia, Canada, New Zealand, the UK and the US?

6. Writing plain language, part 1: How to check readability, structure your content for clarity, and meet the plain language legislation and ISO 24495-1 standards that apply in Australia, Canada, New Zealand, the UK and the US.

How do you write clear, correct sentences that people trust and AI can quote?

7. Writing plain language, part 2: How to choose clear words, build simple sentences, and write with correct grammar. Make your content easy for people to understand, and for AI tools to cite accurately.

How do you review and edit your own writing and AI drafts?

8. Editing and reviewing web content: How to apply our 4-step editing and review system to your own writing and prompts, and check AI drafts for facts, bias, plain language and your agency's tone before you publish.

How do you write content that works on any device and survives AI reuse?

9. Writing modular content: How to write content in self-contained topics and modular pieces that retain their meaning everywhere: on mobile, in chatbots, in call centre scripts, and even in AI summaries.

How do you move from SEO to AEO, and earn Google's E-E-A-T?

10. How AI search works: How to move from writing for search engines to writing for AI answers, and how to use Google's E-E-A-T guidelines (Experience, Expertise, Authoritativeness, Trustworthiness) to earn trust with search engines and AI answers alike. Plus, learn how to make content findable on your intranet and file network.

Ready to future-proof your public sector writing?

Whether you need GEO and AEO training for government agencies or accessible AI writing and government compliance, you can start today.

Enrol in the Diploma in Web Content today or save big by booking for your whole team!

What's included in the Diploma in Web Content Writing?

10 courses and materials: 10 courses and assessments (1–1.5 hours each) plus takeaway materials

Practical, example-led lessons: real before-and-after writing, not theory

CPD accredited: 10 Continuing Professional Development (CPD) credits from the CPD Standards Office, UK, equivalent to a 2-day workshop

A recognised certificate: valued by public and private sector employers in the US, UK, Australia, Canada and New Zealand.

Course details and payment options

Format: 100% online, self-paced distance learning.

Duration: 90 days of access from your first log-in. Equivalent to a 2-day professional workshop.

Prerequisites: None, beyond computer and internet access. You don't need any IT or accessibility background.

Trainer: Produced by digital content expert, Alice Hearnshaw.

Price: US$230 per learner — price unchanged since 2006.

Bulk discounts: Save up to 50% for a group of 20 or more.

Secure payment options: Pay by credit card online, or by invoice in any major currency.

Guarantee: 100% money-back guarantee within 10 days. No questions asked.

Start the Diploma in Web Content today

Earn a certificate. Write with confidence. Understand the impact of AI. Win more work.

You can start any time and study at your own pace, with 90 days of access from your first log-in. If the Diploma isn't right for you, Contented's 100% money-back guarantee has you covered.

Enrol in the Diploma in Web Content

Buying to align a whole team? Save up to 50% for a group of 20 or more, and pay by card or invoice in any major currency.

Pair with the Certificate in Accessible Content and master the full set of W3C accessibility and plain language skills for modern content writers.