Without digital skills, freelance writers can't offer the best service
We all know the Internet has changed publishing. All business, all communication happens online — it’s a noisy, crowded place.
As the owner of a successful copywriting business, I meet and hire a lot of good writers.
I’m often surprised how many writers still don’t think there’s a difference between writing for print and writing for digital media.
You may not know that the words and content structure writers use strongly influence the effectiveness of technology.
If you don’t know how digital technology works, your message won't be found by search engines and the people you want to reach.
If you’re creative and not really a techie person, this learning curve can seem daunting.
The best thing about our training is you don't need to be 'techie'.
Learning digital copywriting skills is liberating
Learning digital writing skills is actually liberating for people who love to write.
If you know how technology and content work together, this gives you a massive advantage when publishing on websites, intranets, blogs, e-newsletters, e-books and social media
Your message can cut through the noise and reach the right people. That's when the magic begins.
To remain relevant and to provide a quality, competitive service, professional writers must have modern digital writing skills.
Our simple system shows you how
Ten years ago, I teamed up with renowned author, Rachel McAlpine. Together we have over 40 years of combined experience in online publishing, book writing, user experience design, web development and content strategy.
We developed a signature system for training writers to create quality digital content.
Our courses and books cover the exact methods I use with all my clients, so you can make the leap from print to digital copy writing.
We step you through and make it easy and fun.