Turn your passion for writing into your profession

We all know the Internet has changed publishing. All business, all communication happens online — it’s a noisy, crowded place.

As the owner of a successful copywriting business, I meet and hire a lot of good writers.

I’m often surprised how many writers still don’t think there’s a difference between writing for print and writing for digital media. 

You may not know that the words and content structure writers use strongly influence the effectiveness of technology.

If you don’t know how digital technology works, your message won't be found by search engines and the people you want to reach.

If you’re creative and not really a techie person, this learning curve can seem daunting. 

The best thing about our training is you don't need to be 'techie'.

Learning digital writing skills is actually liberating for people who love to write.

If you know how technology and content work together, this gives you a massive advantage when publishing on websites, intranets, blogs, e-newsletters, e-books and social media

Your message can cut through the noise and reach the right people. That's when the magic begins.

To remain relevant and to provide a quality, competitive service, professional writers must have modern digital writing skills.

Ten years ago, I teamed up with renowned author, Rachel McAlpine. Together we have over 40 years of combined experience in online publishing, book writing, user experience design, web development and content strategy.

We developed a signature system for training writers to create quality digital content. 

Our courses and books cover the exact methods I use with all my clients, so you can make the leap from print to digital copy writing.

We step you through and make it easy and fun. 

Demand for trained writers has never been higher.

Digital copywriting is everywhere: websites, intranets, online manuals, blogs, social media content.

Behind every successful pitch, proposal, project and campaign is someone who is great with words.

Every business and organisation needs professional writers, who can communicate clearly and effectively across channels.

Over the past decade, I can thank writing for an amazing work-life balance. I have a work day which allows time for me, time for my kids and time for stimulating work. 

Many Contented graduates choose their own hours, and design their work life around family, travel and a healthy lifestyle. Writing gives them freedom.

It’s never been easier to find and grow an international client-base through freelance websites, such as Fiverr.com and Upwork.com.

Unlike many businesses, freelance writing has very low set-up costs. 

I get a real buzz when our course graduates tell me their skills set them apart at job interviews and they have more freelance work. 

People from all walks of life train with us. We have trained over 10,000 people from 52 countries, including:

• people who love the autonomy of being their own boss
• parents and empty-nesters, who write part-time from home.
• digital nomads, who take on writing gigs while travelling the world.
• creative writers, who need freelance income while writing a book. 

Some now, like me, run successful writing businesses of their own. 

With the right know-how and tools, you can measure and prove your writing gets results. Digital skills training takes away the guesswork.

Online tools, like Google Analytics, allow you to track metrics. You can prove to clients that your content gets better search rankings and reaches more people.

These insights will grow your confidence, and with it, your client loyalty and income.

Our courses have helped hundreds of people to hone their digital writing skills and gain confidence to go out on their own as a freelance writer.

I hope our courses give you the same opportunities.