Keep paragraphs short in any document that is likely to be published on a web site, or read on a computer screen. Try to keep most paragraphs under 65 words. Write no paragraph longer than about 200 words. Vary the...
Blog: Content writing and content strategy insights
Posts tagged "Tips"
Tip: Use exact dates in web content
Today was tomorrow yesterday. A sobering thought... Therefore write timeless (if not deathless) prose in web content. People hunt for clues in content about when it was written. As you write, picture someone reading your web page tomorrow. Or next...
Tip: Avoid the scary semicolon
You can live a rich and satisfying life without ever using a semicolon... even if you are an academic. When writing web content, avoid the semicolon. In theory, it breaks up a long sentence. But in practice, the semicolon clutters...
How to write enovels
At next week's conference on the Future of the Book, I'll be really interested in one topic as a writer. And this topic affects you too, if you write for work. Which you do. How People Will Read Digitally To...
Tip: First 2 words of links must tell all
When writing link-text for a link that's part of a list, extreme editing is required. The first 11 characters matter most. That's all people "read": about 2 words. An OK link in a list (green links are just pretend, OK?):...