Headlines always matter, whether in a printed article, a document on your shared hard-drive, a blog entry or any other web content whatsoever. Others will re-use your headline, whether you like it or not: on another web site in a...
Blog: Content writing and content strategy insights
Posts tagged "Tips"
Tip: Convert policy to instructions
Far too much policy is dumped straight on the web. Policy is often legitimately complex. Policy is always hard to write and usually hard to read. People need instructions or procedures more often than policy. Consultation policy documents need to...
Tip: Keep formatting simple in emails
Beware of using fancy formatting in your emails. (Except for the very occasional use of bold, maybe.) Don't decorate your text: just say what you mean. Emphasise your point by saying less: then your point will be noticed. Leave text...
Tip: Writing policy? Don't just write an essay
Do you have complex policies that need to be explained to your customers? Does it seem almost impossible without using pages and pages of prose? Do your policy pages have words from here to eternity? For example, you might need...
Tip: Tell me once. Not 3 times.
Watch out for the tell-me-3-times problem. Once is enough. Example of tell-me-twice: Application Form You can download a small business parking application form from the "Forms" section of our web site. Example of tell-me-3-times: Application Form You can download a...