Calling all intranet managers.
(Text version at the bottom of this post.)
It doesn't look like much. Indeed, he throws in a little self-mockery:
Knowing that no one reads blog posts anymore unless they are lists of no more than 10 items and include a big image … I offer you my illustrated-10-differences-between-an-intranet-and-digital-workplace-homepage-listicle-blog-post.
A neat and tidy, innocent-looking 10-point infograph with a brief comment on each point follows.
For intranet managers, Richard's infograph is an obvious boon even if homepage redesign is still just a nagging synapse.
But it's much more than that.
- Use it explain to your mystified CEO what you have been banging on about for years.
- It's the handy teaching tool you need almost daily, when you need to train or re-educate or persuade staff or clients.
- Comms staff should re-title the infograph and stick it on their wall.
- It hints at the gulf between those who get it and those who don't.
- It shows the scale of the work you have been doing and have still to do.
Oh, and Contented training for staff will back you up and spread the word.
Image: Richard Dennison
Text version of infographic
From intranet homepage to digital workplace homepage
- FROM Company homepage TO My homepage
FROM Majority of content static with small amount of fluid content
TO Majority of content fluid with small amount of static content
- FROM Driven by news TO Driven by enterprise social network
- FROM Single content owner TO Multiple content providers
- FROM Read TO do
- FROM Page owner = content editor TO Page owner = feed manager
- FROM Page owner controls page content TO User controls page content via feeds/search/filter
- FROM Designed for desktop TO Responsive design
- FROM Fixed design/structure TO Flexible design/structure
- FROM Flat content TO Layered content