Spamming your own staff

Jane McConnell comments (March 06, 2008) on a deeply embarrassing feature of corporate communications. Lately she has been hearing about a rise in unwanted internal emails. Anecdotal, but JMC is an astute trend-spotter. She says:

'a few months ago, it was an IT person who told me that the number of "deleted without being read emails" from corporate communications to employees was in the high 80-90%. A figure like this should make people stop and think about what their "all" email policies are.'



Mar 10, 2008 • Posted by Jane

Thanks for picking up on this, Rachel. I think corp comm directors and both their internal and external teams should think about developing a strategy to better understand and meet their users’ needs. This would start with realising that 9 times out of 10, local news is more relevant that global or common news. It’s the 1 out of 10 they need to get right.

Mar 10, 2008 • Posted by rachel

True. Just because you can tell the whole staff, doesn’t mean you should.

Mar 10, 2008 • Posted by Jane

The trick is how to find out “who” you should tell!

Jan 02, 2012 • Posted by Effective internal communication benchmarks? - Intranet & Digital Workplace Strategies - NetJMC

[…] McAlpine picked up on it and I put a comment on her blog “Content that makes people happy” saying that 90% of the time people want local news. That’s what they find relevant. […]

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