Gems from BJ Fogg's Facebook course


BJ Fogg's "not pretty" presentation about Stanford's Facebook course contains fascinating snippets, especially in the last 10 slides.

  • The students in this class engaged 16 million people in 10 weeks. Some of them got rich.
  • Don't be swayed by one person's opinion.
  • Just get the app out there and see what happens . . .
  • Many crummy trials beat deep thinking.
  • Often what seemed like a killer idea didn't work.
  • Sometimes what seemed stupid worked very well.
  • If you're desperate for a win, just copy something that's working.


Jun 19, 2008 • Posted by BJ Fogg


Thanks for your mention.

There is a lot more random, disorganized stuff on the web page for the class if you’re interested:

BJ Fogg
Stanford Persuasive Technology Lab

Jun 19, 2008 • Posted by rachel

Thanks BJ: that’s the ideal link for this topic.

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