The other day I ran into a friend who was about to interview candidates for a position as web content editor. Now, many people ask me for advice on how to leap into this kind of career. So I asked her how she selected the shortlist.
- Track record. What web content have they already edited or written? What jobs have they had in this area already?
- The Google search. The MySpace, Bebo, FlickR, LinkedIn search. Oh great Scott, so they are *that* sort of person?
- Personality: do they seem right for this particular position in this particular organisation?
- Not an issue: familiarity with the subject area.
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