If you've worked on a fairly large web project, the story in this blog post will be all too familiar. It's the terrible tale of why web teams struggle time and time again to get content ready.
Look at your governance structure and you'll find some clues. One person in your company can make a big difference to the web team's content crusade. The answer is surprising to many: the CEO. I'll explain why. And I suggest four simple things your CEO can do to help your web team achieve its goal of going live with great digital content.
Virtually all information is created and transmitted and stored and shared and searched by means of computers and the internet. That’s obvious, right?
At work, it is commonly assumed that anything digital or electronic is solely the business of those clever people in web management or IT. Accountants and teachers and office managers have no need to bother their pretty little heads about such nerdy matters. Right? Wrong.
Technology has changed all business communication—forever. Content strategy is crucial. All business writing is content. All content is digital, social, visual and mobile. Your audience expects to interact, contribute and be heard online. And much business content is visible to a critical public and is inevitably perceived as communication from the organisation.
Meet the 7 SAD MICE of the digital workplace. They are facts of life.