Recently a member of the Google group Content Strategy raised a perennial problem: what to do when a redundant, outdated or trivial page (otherwise known as ROT) is bringing in a significant number of visitors?
On the one hand, you don't want ROT on your web site. It's misleading and gives you a bad name. Very likely visitors to this particular page will go away disappointed or annoyed.
On the other hand, the problematic page is working its SEO butt off for you, bring traffic from all directions.
The group came up with some common sense tips based on experience. Here's a summary: take your pick!