Blog: Content writing and content strategy insights

Plain language on government web sites: WCAG 2.0 reading level SC

The problem starts here:

Reading level: WCAG 2.0 criterion 3.1.5 LEVEL AAA
When text requires reading ability more advanced than the lower secondary education level after removal of proper names and titles, supplemental content, or a version that does not require reading ability more advanced than the lower secondary education level, is available. (Level AAA)

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Don’t talk about plain language at work

Not plain language.The phrase
plain language (or plain English) is not plain language. The meaning of this phrase is masked and mysterious, known only to editors, content strategists, technical writers and other specialists.

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New Google AdWords policies: plain language heaven

Furture policies of Google Adwords in plain English.

We got a great message from Google AdWords today. (How can that be? I hear you say.)

It was clear. It was simple. And it was all about being clear and simple. It applies to new policies that will be launched around September of this year. 

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Stuck on grammar? Dismantle the old sentence, create a new one

Grammar quandary. Dear Rachel, What is the right word to follow the verb ensure, e.g. he ensures the quality of his products... — what comes next: by using? through using? or simply using? 

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Clear communication skills at work with 100 names in 1000 places

What do communications people do? And how does plain English differ from clear language, technical writing, information design, usability and business communication? 

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After the conference, what sticks in the memory? PLAIN 2013

PLAIN 2013, an international gathering of plain language practitioners. What stays in my mind, 10 days later?

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Seven decades, seven lessons for writers

I’m gearing up for Vancouver’s PLAIN2013 conference in October, and getting a bit excited. All the speakers have been asked to answer three questions for the conference blog:

  1. Why is plain language important in your work?
  2. What is your presentation focus, and what are some of the key points participants will learn?
  3. What is the best plain language advice you can give?

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