Blog: Content writing and content strategy insights

Posts tagged "E-government"

How to write answers or instruction steps for Google’s Featured Snippets

How to write answers or instruction steps for Google’s Featured Snippets

When people are searching online, they want short, concise, crystal clear content.

Screens and attention spans have got smaller and so must your digital content.

Searchers on a mission want answers and fast. Nothing else will do!

Google knows this and rewards content editors who know this too.

As a digital content writer, your job is to find out your audience’s burning questions. And answer them!


Classic manual on plain language: Complete Plain Words by Ernest Gowers

Cover of Complete Plain Words, Ernest Gower, 1954

The Complete Plain Words is the UK equivalent of The Elements of Style. It is the biggest-ever bestseller from Her Majesty's Stationery Office, and has never been out of print since 1954.

The first edition in 1948 was a radical call to clarity from a top civil servant. Anything written by Sir Ernest Gowers, formerly Private Secretary to Lloyd George, had the ring of authority. 


Design web sites for 34+ million migraine sufferers

Your website design could be triggering migraine attacks.

Is this a trivial issue? Should you care?

There's heaps of information about designing accessible web sites for people with disabilities, because for government agencies in many countries, this is mandatory.

WCAG 2.0 sets guidelines that prevent web sites from starting an epilectic seizure.

But I haven't seen anything in WCAG 2.0 about migraine sufferers, so I'm speaking up on their behalf.


Confession: we do provide web technical writing, content strategy and web accessibility services

Today we received a very nice birthday present, one that any six-year-old would be delighted to receive:
Contented appointed to Government syndicated panel of common web services

Now we are six, we have a confession to make.

For years we have been providing many web services such as content strategy, accessibility audits, writing accessible content, and content project management.