Arguments for the unconvinced CEO

Been struggling to get through to top managers about the need to catch up with the world?

Jason Ryan shares some cunning arguments based on numbers, Darwinism and the 800 lb gorilla:


My experience over the last two or three years in New Zealand government has taught me that one of the biggest hurdles that public sector communicators face is convincing senior management of the seismic shift in the public affairs function that the Internet is causing. All too often we encounter attitudes like, Yeah, but it's just technology, or even better, It's just not relevant. So I have developed a couple of arguments that I wheel out to wildly varying effect.


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