When I became a parent, I felt like I was on a treadmill all the time. I wanted to work, spend quality time with my kids, keep active, pay off the mortgage, and please everyone. But I was pleasing no one.
I knew something had to change. I needed more flexibility (and way less stress than my lawyer job).
I wanted to have more control over how my day looked.
I had always loved to write. Writing gave me pleasure. It was creative and allowed me to express ideas and tell powerful stories.
People who know how to write well for digital media — websites, intranets, social media, blogs, e-newsletters — have amazing career opportunities.
Today when you write for work, you need to understand 'digital'. Digital technology is a game-changer for writers and communicators.
People who write for work must know how to:
When I grew up I had four besties. Together we were just like Blyton’s Famous Five. Sure, we didn’t roam the countryside solving mysteries and capturing villains. Golly gosh no! But we did freely roam our cul-de-sac for hours enjoying jolly adventures — at least until dinner time.
After university, we all dispersed into very different jobs — one into journalism, one into strategic planning, one into advertising, one into corporate comms, and I moved from solicitor to information designer.
But in the last five years or so, something funny has happened: all our job descriptions are starting to look the same. Disciplines are merging. My friends and I are doing similar tasks and use the same skillsets.
Attracting and retaining talented staff is a major problem for companies. Last year’s report by recruitment firm Ortus shows that HR worldwide struggles to retain staff, and headhunting is rife.
This report (many like others) pinpoints career development as the greatest incentive for leaving an organisation. So that’s a top reason for offering targeted training to new staff and others.
Training staff in modern writing skills has never been easier.