Imagine someone in a wheelchair not being able to go to the local public library, because there were no access ramps at the entrance. You would be outraged, right? In a modern, inclusive society, we have come to expect entrance ramps (or a viable alternative) enabling access to public buildings. Now we must expect the same when it comes to public information. Creating accessible content is the digital equivalent of adding ramps, disability toilets and good signage to physical buildings to improve access for all.
Posts tagged "professional development"
It is fair to say that the upheaval of the past two years has made us question how we live. We all became aware of the preciousness of life and endured light-speed change. I believe that we want to live more consciously, more beautifully, more in tune with our purpose and passions, and with Mother Nature. When I started to design my life around what I love to do and what’s important to me, I experienced more energy, productivity, health and happiness.
In my work as a content strategist, I meet many web content teams, who tell me they are overworked and undervalued.
If you look after a website with hundreds or even thousands of pages, you probably know what I mean.
When I became a parent, I felt like I was on a treadmill all the time. I wanted to work, spend quality time with my kids, keep active, pay off the mortgage, and please everyone. But I was pleasing no one. I knew something had to change. I needed more flexibility (and way less stress than my lawyer job). I wanted to have more control over how my day looked. I had always loved to write. Writing gave me pleasure. It was creative and allowed me to express ideas and tell powerful stories.
People who know how to write well for digital media — websites, intranets, social media, blogs, e-newsletters — have amazing career opportunities.
Today when you write for work, you need to understand 'digital'. Digital technology is a game-changer for writers and communicators.
People who write for work must know how to:
- attract online readers
- improve search rankings
- use metadata and keywords
- follow web standards
- use a content management system properly
- write for mobile devices
- write plain English
- write for Google Translate
- publish on multiple channels.